Last updated: 27 October 2026
At Scene It Coming, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains what information we collect, how we use it, who we share it with, how long we retain it and your rights under UK data protection law.
It applies to visitors using our website, readers contacting us and individuals subscribing to our newsletter.
1. Who We Are
Scene It Coming is an independent UK entertainment publication covering science fiction, fantasy, mystery, television and film.
The website is owned and operated by William Bailey-O'Neill, an individual based in the United Kingdom.
William Bailey-O'Neill is the data controller responsible for personal information processed through Scene It Coming.
Website: https://sceneitcoming.co.uk
Email: editor@sceneitcoming.co.uk
If you have any questions about this Privacy Policy or how your personal information is handled, please contact us using the email address above.
2. Information We Collect
We may collect personal information when you browse our website, contact us or subscribe to our newsletter.
Information you provide directly
This may include:
- Your name and email address when submitting a contact form.
- Information included in messages or correspondence you send us.
- Your email address and subscription preferences when joining our newsletter.
- Newsletter subscription confirmation and consent information.
- Any other information you voluntarily provide.
Information collected automatically
When you visit Scene It Coming, certain technical information may be collected, including:
- IP address.
- Browser type and version.
- Device type and operating system.
- Pages visited and interactions with website content.
- Referring websites and traffic sources.
- Approximate geographical location.
- Technical information necessary for website functionality, security and troubleshooting.
- Cookie preferences and consent information.
Some information is collected only where you have consented to optional cookies or similar technologies, or where another lawful basis and any applicable cookie-law exemption permit the processing.
You do not need to create an account, provide personal information through a contact form or subscribe to our newsletter to read our articles.
3. How We Use Your Information
We process personal information for the following purposes.
Responding to enquiries
When you contact us through our website or by email, we use the information you provide to respond to your enquiry and manage related correspondence.
Lawful basis: Our legitimate interests in communicating with readers and responding to enquiries.
Operating and protecting the website
We use technical information to maintain website functionality, investigate errors, prevent spam, monitor security and protect the website against misuse.
This may involve technical logging, security measures and essential website technologies.
Lawful basis: Our legitimate interests in operating a secure and reliable website, or compliance with legal obligations where applicable.
Website analytics
We use Google Analytics 4, provided by Google, to understand how visitors discover and interact with Scene It Coming.
This helps us understand which articles are popular, how readers navigate the website and how we can improve our content and visitor experience.
Analytics information may include pages viewed, approximate geographical location, device information, traffic sources and website interactions.
Google Analytics is integrated through Google Site Kit, with cookie preferences managed through our consent arrangements.
Lawful basis: Consent for optional analytics cookies and related consent-dependent processing.
Where consent is required, optional analytics cookies and tracking should not operate unless the relevant permission has been provided. We use consent-management tools to support this requirement.
Email newsletters
We use MailerLite to manage newsletter subscriptions and send updates about our articles, theories, reviews, recommendations and other Scene It Coming content.
Visitors can subscribe through:
- The newsletter subscription form in our website footer.
- A newsletter subscription pop-up displayed to eligible website visitors.
When you subscribe, we collect your email address, relevant subscription preferences and information necessary to manage your subscription.
We use a double opt-in process, requiring you to confirm your email address before your subscription becomes active.
MailerLite may process information including:
- Your email address.
- Subscription and confirmation status.
- Subscription preferences.
- The date and method of subscription.
- Email delivery information.
- Email opens and link interactions, where tracking is enabled and permitted.
This information helps us deliver newsletters, maintain subscription records and understand how our emails perform.
Lawful basis: Consent.
You can unsubscribe at any time using the unsubscribe link included in our newsletters or by contacting editor@sceneitcoming.co.uk.
Withdrawing consent will not affect the lawfulness of processing carried out before your withdrawal.
We will not automatically add you to our newsletter simply because you contacted us or visited the website.
We do not sell or provide our newsletter subscriber list to third parties for their independent marketing purposes.
4. Cookies and Similar Technologies
Scene It Coming uses cookies and similar technologies to operate the website, maintain security, remember preferences and, where permitted, understand website usage.
We use Complianz to manage cookie consent and visitor preferences.
Types of cookies and technologies
These may include:
Strictly necessary cookies
Used for essential website functionality, security, maintaining technical operations and remembering cookie preferences.
These may operate without consent where an exemption under applicable law applies.
Analytics cookies
Used by Google Analytics to understand website traffic, visitor interactions and how readers use our content.
Where consent is required, these cookies are subject to the visitor's cookie preferences.
Newsletter-related technologies
MailerLite may use cookies or similar technologies to support newsletter subscriptions, manage pop-up display frequency, recognise interactions and protect forms against misuse.
Security and spam-prevention technologies
Security features, including Google reCAPTCHA where used, may process technical information to distinguish legitimate interactions from automated or abusive activity.
The operation of these technologies is subject to applicable legal requirements and our consent-management configuration.
Advertising and affiliate technologies
Scene It Coming may introduce advertising or affiliate-related technologies in the future.
Where these involve additional personal information processing or non-essential cookies, we will review our privacy information and consent arrangements before implementing them.
Managing your cookie preferences
When you first visit Scene It Coming, our cookie consent banner allows you to:
- Accept optional cookies.
- Reject optional cookies.
- Review and manage your cookie preferences.
You can also change or withdraw your cookie consent through the cookie settings control available on our website.
You may additionally manage or delete cookies through your browser settings.
Withdrawing optional cookie consent does not prevent you from reading Scene It Coming's articles.
For more information, including details of identified cookies and their purposes, please read our Cookies Policy.
5. Contact Forms and Email Communications
Our website uses WordPress, Divi and associated form functionality to allow visitors to contact us.
When you submit a message, we process the information you provide to deliver your enquiry and respond appropriately.
This may include your name, email address, message contents and technical information necessary for form security or delivery.
We use Hostinger-hosted email services and an SMTP email-delivery configuration to support website correspondence.
Contact-form information is used for correspondence, administration and security purposes.
We do not use contact-form submissions for unsolicited marketing or automatically subscribe individuals to our newsletter.
If you contact us by email rather than through a website form, your correspondence may be processed and retained through our email service provider.
6. Third-Party Service Providers
We use external services to operate, maintain and improve Scene It Coming.
These include the following.
Hostinger
Provides website hosting, supporting infrastructure and email services.
Technical information and website data may be processed as necessary to provide these services.
WordPress and Divi
Provide the content-management and website-building technology used to publish and display Scene It Coming.
WordPress software itself does not necessarily receive visitor information as a separate service provider. Information may, however, be processed by our website hosting provider and relevant plugins or integrated services.
Google Analytics 4 and Google Site Kit
Provide website analytics and facilitate integration with Google's services.
Analytics processing is subject to our privacy and cookie-consent arrangements.
MailerLite
Provides newsletter subscription forms, subscription pop-ups, subscriber management, confirmation emails and email marketing services.
MailerLite processes information necessary to manage newsletter subscriptions and deliver communications.
Complianz
Provides cookie consent management, cookie scanning, consent preferences and related functionality.
Google reCAPTCHA
May be used to protect website forms or subscription processes against spam, automated submissions and misuse.
Where used, this service may process technical information in accordance with its applicable privacy arrangements and relevant consent requirements.
Website security and technical services
We may use additional services for spam prevention, security, backups, caching and website maintenance.
These services may process limited technical information necessary to perform their functions.
Depending on the service and processing activity, a provider may act as a processor or an independent controller.
We do not sell our newsletter subscriber list or contact-form information.
We do not share that information with advertisers for their independent marketing purposes.
7. Advertising, Affiliate Links and Sponsored Content
Scene It Coming may introduce display advertising, affiliate links and sponsored content to support the publication.
Where content includes paid promotions, sponsorships or affiliate relationships, we aim to identify those relationships clearly.
If we introduce advertising technologies that collect personal information or use non-essential cookies, we will update our privacy information and consent controls before activating them.
We do not provide newsletter subscriber lists or private correspondence to advertisers for their independent marketing purposes.
Our editorial coverage is separate from the privacy choices visitors make when using the website.
8. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, subject to applicable legal obligations.
Our intended retention arrangements are:
Contact enquiries
Normally up to 12 months after the last relevant correspondence, unless a longer period is necessary for an ongoing matter, legal obligation or potential claim.
Newsletter subscription information
For as long as you remain subscribed.
If you unsubscribe, we may retain limited information necessary to respect your preferences, maintain suppression records and demonstrate compliance with applicable marketing requirements.
Analytics information
In accordance with our configured Google Analytics data-retention settings and Google's applicable processing arrangements.
Technical and security information
For periods reasonably necessary for website operation, security, troubleshooting and legal compliance, including retention arrangements operated by our service providers.
Cookie preferences
According to the configuration and retention settings of our cookie-consent system.
Legal and regulatory retention
Where information must be retained to meet legal or regulatory obligations, we may keep it for the applicable period.
We periodically review whether retained personal information remains necessary and take reasonable steps to delete or anonymise information that is no longer required.
9. International Data Transfers
Some of our service providers may process or store personal information outside the United Kingdom.
This may include providers of website hosting, analytics, newsletter management or other technical services.
Where personal information is transferred internationally and UK data protection law requires safeguards, we rely on applicable adequacy arrangements or appropriate safeguards, such as recognised contractual protections.
The safeguards applicable to a particular transfer depend on the provider, destination and processing activity.
You may contact us at editor@sceneitcoming.co.uk to request further information about relevant international transfers and safeguards.
10. Your Data Protection Rights
Under UK data protection law, you may have the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of your personal information in certain circumstances.
- Request restriction of certain processing.
- Object to processing based on legitimate interests.
- Request portability of certain personal information where applicable.
- Withdraw consent at any time where processing relies on consent.
You have the right to object at any time to the processing of your personal information for direct marketing purposes.
These rights are subject to applicable legal conditions and exceptions.
To exercise your rights, please contact:
We will respond in accordance with applicable UK data protection law, normally within one calendar month of receiving a valid request, subject to permitted extensions.
You can withdraw newsletter consent through the unsubscribe link in our emails.
You can review or withdraw optional cookie consent using the cookie settings control on our website.
11. How We Protect Your Information
We take reasonable steps to protect personal information against unauthorised access, misuse, alteration, loss and disclosure.
These measures include:
- Secure website connections.
- Appropriate access controls.
- Reputable website hosting and service providers.
- Website security and maintenance procedures.
- Technical measures intended to reduce spam and malicious activity.
- Limiting access to personal information where appropriate.
Although we take reasonable precautions, no method of transmitting or storing information online is completely secure.
If a personal data breach occurs, we will assess and respond to it in accordance with applicable legal obligations.
12. Links to Third-Party Websites
Our articles may contain links to external websites, including streaming services, film studios, entertainment publications, retailers and other independent websites.
These websites may operate their own privacy policies, cookies and data collection practices.
We are not responsible for the privacy practices of websites operated by third parties.
We recommend reviewing their privacy policies when visiting them.
13. Children's Privacy
Scene It Coming is a general entertainment publication and is not intended to collect personal information from children.
We do not knowingly seek personal information from children.
If you believe a child has submitted personal information to us and you would like it reviewed or removed, please contact:
We will review the circumstances and take appropriate action.
14. Changes to This Privacy Policy
We may update this Privacy Policy when our website, services, technology or legal obligations change.
Any updates will be published on this page, together with a revised date.
We encourage visitors to review this policy periodically.
Where changes materially affect how we use personal information, we will take appropriate steps to inform affected individuals where required.
15. Contact and Complaints
If you have questions about this Privacy Policy, wish to exercise your data protection rights or have concerns about how your information is handled, please contact:
Scene It Coming
Data Controller: William Bailey-O'Neill
Email: editor@sceneitcoming.co.uk
Website: https://sceneitcoming.co.uk
You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
Website: https://ico.org.uk
Telephone: 0303 123 1113
We would appreciate the opportunity to address any concerns directly before you contact the ICO. You are not required to contact us first before exercising your right to complain.